How to Work with GEOs: Is It Better to Focus on Developed Countries or Emerging Markets?

I used to stick with Tier 1 too, but honestly, scaling in emerging markets is much easier once you get the hang of local trends. Traffic is cheaper, CTRs are higher, and people are more open to trying new products. I always check GEO stats and EPC data on the Best Affiliate Network before launching — helps me spot growing markets early. My best ROI so far came from Southeast Asia, not the U.S. or UK.

I’ve been running nutra offers in a few Tier 1 countries for the last couple of months, and while payouts are great, the competition and ad costs are killing my margins. I’m thinking about testing some Tier 2–3 GEOs like Vietnam or Colombia, but I’m not sure if the lower payouts are worth the effort. How do you guys decide which GEOs to prioritize — big payouts or easier conversions?

From what I’ve seen, it’s all about how well you adapt your offer to the audience. Even a simple change like using local payment options or regional celebrities can make a massive difference. Developed countries have stricter ad rules but stable volume; developing markets are more flexible but require more testing. Both have potential — it just depends on your budget, patience, and how fast you can localize.